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Faculty Member Details

Staff Id : 04645
Name : Dr. J. SUNDARARAJ
Designation : ASSOCIATE PROFESSOR
Department : COMMERCE
Qualification : M.Com.,M.Phil.,Ph.D.,ICWAI [INTER]., SLET.
Specialization : Finance - BEHAVIOURAL FINANCE and Marketing
Date of Birth : 30-11-1969
Date of Joining : 03-07-2000

Present Address Contact Number E-Mail Address
SR.LECTURER IN COMMERCE
D.D.E,ANNMALAI UNIVERSITY
pin - 608002		9443370310jsrauddecom@gmail.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 12-
Ph.D. 64


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 211312515
Conducted 1---1


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---

Teaching and Research Experience Industry Experience
24 Years2 Years

Journals Conference Books Published Popular Article
National International National International
4 19 4 4 69

List of Publications - National
Jayanthi.R and Sundararaj.J, "An Assessment of Consumer Perception for Service Excellence in Retail Stores in Thanjavur City.", Indian Streams Research Journal, Volume 8, Number 2, Mar 2016, pp. 1-8. March 2016.
Dr.SM.Chockaligam and Dr.J.Sundararaj, "Trends in the Flow of Bank Credit to SSI Sector.", Organisational Management, Volume XXIII, Number 3, Aug 2007, pp. 14-17. Oct-Dec. 2007.
Dr.SM.Chockaligam and Dr.J.Sundararaj, "Small Scale Industries [SSIs] - An appraisal of Bank Credit Delivery.", Wide Spectrum, Volume 2, Number 9, Aug 2006, pp. 29-29. 2006.
Dr.SM.Chockaligam and Dr.J.Sundararaj, "Adequacy of Commercial Bank credit to Small Scale Industries – An Empirical Analysis .", Industrial Herald, Volume ., Number ., Aug 2006, pp. 31-33. August .
List of Publications - International
Sundararaj, J., & Mathew, Tessy, "Investors’ Perception Towards Socially Responsible Investment in Kerala. .", YUGATO, Volume 76, Number 1, May 2024, pp. 971-977. 2024/https://www.yugato.org/index.php/yug/article/view-2024/971.
Sundararaj, J., & Mathew, Tessy., "Exploring Investor Attitudes Towards Socially Responsible Investing in Kerala. .", Educational Administration: Theory and Practice, Volume 30, Number 5, May 2024, pp. 6415-6419. 2024/https://doi.org/10.53555/kuey.v30i5.3952.
Sundararaj, J., & Shakthi Priya, R., "Evaluating the Effectiveness of Digital Banking Services in Andaman Islands: A Customer Perspective..", YUGATO, , Volume 76(1), 2024 p.963–970, Number 1, May 2024, pp. 963-970. 2024 /https://www.yugato.org/index.php/yug/article/view-2024/963.
Sundararaj, J., & Shakthi Priya, R., "Evaluating the Effectiveness of Digital Banking Services in Andaman Islands: A Customer Perspective..", YUGATO, , Volume 76(1), 2024 p.963–970, Number 1, May 2024, pp. 963-970. 2024 /https://www.yugato.org/index.php/yug/article/view-2024/963.
B.Kavisri & J.Sundararaj, "AN IN-DEPTH EXAMINATION OF GLOBAL PULSE PRODUCTION: TRENDS, FACTORS, AND IMPLICATIONS.", The International Journal of Interdisciplinary Organizational Studies, Volume 19, Number 1, Jan 2024, pp. 1316-1325. ISSN: 2324-7649 (Print), ISSN: 2324-7657 (Online) .
Sundararaj, J., & Shakthi Priya, R, "Influence Of Level of Awareness on Level Of Satisfaction Towards Digital Banking Services In Andaman Islands.", Journal for Re Attach Therapy and Developmental Diversities, Volume 6(10), (2023). P.2198–2204, Number 10, Mar 2023, pp. 2198-2204. 2023/https://jrtdd.com/index.php/journal/article/view/2854/2089.
Dr.J.SUNDARARAJ, "Opportunities And Challenges On The Adoption Of Mobile Banking Services.", Journal of Positive School Psychology (JPSP) - SCOPUS -ISSN: 2717-7564 (Online), Volume 6, Number 8, Aug 2022, pp. 1951-1958. 2022.
Dr.J.Sundararaj and Mrs.R.Meera, "ADOPTION OF FINTECH INNOVATIONS: A DIGITAL TRANSFORMER FOR FINANCIAL INCLUSION.", Journal of the Oriental Institute, Volume 71, Number 04 No.04, Feb 2022, pp. 1-10. 2022; ISSN 0030-5324.
Dr.J.SUNDARARAJ, "Banking System in India - A Theoretical Overview (http://www.jetir.org/view?paper=JETIRN006035 ).", Jounral of Emerging Technologies and Innovative Research (www.jetir.org), Volume 5, Number 11, Nov 2018, pp. 148-151. Nov 2018.
Sundararaj.J and Jayanthi.R, "An Analytical Description of Retail Store Loyalty with Reference to Select Distrcits in Tamilnadu.", Asia Pacific Jounral of Research, Volume 1, Number XXXVI, Feb 2016, pp. 244-249. Feb 2016.
Jayanthi.R and Sundararaj.J, "The Influence of Perceived Value on Retail Store Loyalty with Reference to Select Districts of Tamilnadu.", International Jounral of World Research, Volume 1, Number XXV, Jan 2016, pp. 19-24. January 2016.
Sundararaj.J and Jayanthi.R, "The Impact of Retail Serice Quality on Store Loyalty with Reference to Retail Outlets in Tamilnadu.", Commerce Times, Volume 8, Number 1, Jan 2016, pp. 13-21. January 2016.
Dr.J.Sundararaj, "Role of E-marketing in SMEs.", International Journal of Scientific Research and Management [IJSRM], Volume 0, Number Special Issue , Sep 2013, pp. 191-196. September 2013.
Dr.J.Sundararaj, "Mobile Banking A Catalyst for Sustainable Financial Inclusion- A study on Mobile Banking Adoption Behaviour.", Research Explorer, Volume II, Number Sepcial Issue, Nov 2013, pp. 194-196. Nov. 2013.
Dr.J.Sundararaj, "The Empirical Study on Mobile Banking Adoption Behaviour.", International Journal of Research & Business Innovation (IJRBI), Volume 1, Number 2, Jul 2013, pp. 42-45. July 2013.
Dr.J.Sundararaj and Ms.K,Parimala Kanthi, "Study on Retail Investors’ Opinion towards Mutual Funds.", Rathinam Jounral of Management, Volume 1, Number 2, Jan 2012, pp. 65-72. Jan-March 2012.
Dr.K.Sundar, Dr.J.Sundararaj and Mr.P.Ashok Kumar, "Study of Functioning of Participative committees in National Textile Corporation of India [Coimbatore].", International Journal of Research in IT, Management and Engineering, Volume 1, Number 2, Oct 2011, pp. 76-94. Oct. 2011.
Dr.J.Sundararaj, "Perception of the Investors towards Fund Selection Criterion in Puducheery: An Empirical Study.", SELF Journal of Social Science, Volume II, Number 8, Sep 2011, pp. 11-15. Oct-Dec. 2011.
Dr.K.Sundar, Dr.J.Sundararaj and Mr.P.Ashok Kumar, "A study on Job Performance of Women Executives in Private Sector and New Generation Private Sector Banks in Pondicherry .", IJEMR, Volume 1, Number 4, Aug 2011, pp. 1-11. September 2011.
List of Conferences - National
Dr.J.Sundararaj, Unified Payments Interface (UPI) - A Paradigm Changer for Retail Payment System , Changing Paradigms in Indian Business , Mar 24-25, 2017, NGM College, School of Commerce and Management, Pollachi, pp. 120-127. Coimbatore - Pollachi, School of Commerce and Managerment , NGM College .
Dr.J.Sundararaj, A Study on Investment Awareness on Individual investors, Revitalising Global Business: Issues ,Approaches and Strategies, Dec 19-19, 2011, Annamalai Nagar, pp. 182-184. Chidambaram, ManiBharathi Publishers.
Dr.J.Sundararaj, Service Quality Expectations for Life Insurance Services: An Empirical Study, Emerging Trends in Service Sector, Sep 10-10, 2011, Dindigul, pp. 10-15. Dindigul, Amman College of Arts and Science.
Dr.J.Sundararaj, Corporate Governance – A Tool for Mitigation of Corruption, Combating Corruption in India , Aug 19-20, 2011, Gobi Arts and Science College, , pp. 257-259. Gobichettipalayam, Erode, Gobi Arts and Science College.
List of Conferences - International
Dr.J.Sundararaj and Ms. S.P. Sreelakshmi, Digital Transformation and Sustainability: The New Paradigm, Digital Transformation and Sustainability in Business, Mar 31-31, 2022, Coimbatore, pp. 81-85. coimbatore, PSG College of Arts and Science, ISBN No.978-93-94623-00-2.
Dr.J.Sundararaj and Ms. S.P. Sreelakshmi, Digital Transformation and Sustainability: The New Paradigm, Digital Transformation and Sustainability in Business, Mar 31-31, 2022, Coimbatore, pp. 81-85. coimbatore, PSG College of Arts and Science, ISBN No.978-93-94623-00-2.
Dr.J.Sundararaj, Mobile Wallet – Metamorphosis for Green Banking, National Seminar on “Demonetization and Green Banking”, Mar 17-17, 2017, Government Arts and Science College, Sivakasi , pp. 1-5. Sivakasi, Commerce Times - International Research Journal of Commerce.
Dr.J.Sundararaj, Life Cycle Stage and Saving Behaviour of Households- A strategic Approach, Survival and Growth Strategies for Business Dynamics , Dec 28-29, 2009, Annamalai Nagar, pp. 508-512. Annamalai Nagar, Scitech Publication (India) Pvt. Ltd. .
List of Book Published
Dr.J.Sundararaj, Cost Accouting, DDE, Annamalai University: Annamalai University, ., pp. 1-231. Jan 2007.
Dr.J.Sundararaj, Cost and Management Accounting-BBA, SDE, Bharathiar University, Coimbatore: Bharathiary University, , ., pp. 1-230. Oct 2008.
Dr.J.Sundararaj, B.Com.,-Cost and Management Accounting, SDE, Bharathiar University, Coimbatore: Bharathiary University, , ., pp. 1-260. Sep 2008.
Dr.J.Sundararaj, Merchandise Management-BBA, SDE, Bharathiar University, Coimbatore: Bharathiary University, , ., pp. 1-220. Apr 2008.
Dr.J.Sundararaj, Contemporary Banking, DDE, Annamalai University: Annamalai University, ., pp. 1-267. Jan 2011.
Dr.J.Sundararaj, Security Analysis and Valuation, DDE, Annamalai University: Annamalai University, ., pp. 1-200. Jan 2013.
List of Popular Article
Dr.J.Sundararaj, R.Vijay Kumar and S.Ratheesh, Global Financial Crisis and the Indian Economy , 4800/24, Bharat Ram Road, New Delhi: New Century Publication, ISBN 978-81-7708-233-3, pp. 12-21. Oct 2009.
Dr.J.Sundararaj and Ms.K,Parimala Kanthi, Global Innovative Practices in Business, 687, Oppanakara Street, Coimbatore: NCRC Publications, ISBN 978-81-909150-8-3, pp. 104-106. Mar 2010.
Dr.J.Sundararaj, Facts of Commerce, Plot No.53, Samathanapuram, Hosur: S.S. Publishers, ISBN 978-81-909246-8-9, pp. 13-16. Feb 2010.
Dr.J.Sundararaj, Revitalising Global Business: Issues ,Approaches and Strategies-"Individual Investors’ Behavioural Biases in Equity Investment Decision-Making", Chidambaram: ManiBharati Publishers, ISBN-81922211-X 9788192-222110, pp. 514-516. Dec 2011.
Dr.J.Sundararaj, New Vistas: Challenges and Prospects Women in Informal Sector, 538, Anna Salai, Teynampet, Chennai: Novel Corporation, ISBN; 978-81-906512-7-1, pp. 329-332. Oct 2011.
Dr.J.Sundararaj, Marketing, 3/169, Middle Streem, TGhoothukudi: SELP Publications, ISBN 978-83-80509-03-7, pp. 17-22. Sep 2011.
Dr.J.Sundararaj, Emerging Trends in Advertising-"Mobile Consumers’ Perception towards Mobile Advertising ", Pillaiyarnatham, Dindigul: Amman College of Arts and Science, ISBN: 978-93-80657-82-0, pp. 10-15. Sep 2011.
Dr.J.Sundararaj, Micro Finance & Women Entrepreneurship-"Micro Finance: A Saviour to MSMEs-Special reference to Micro Enterprises ", 18/7, Devasahayam Street, Nagercoil: B-Digest Publications, ISBN: 978-81-923975-2-8, pp. 1-10. Nov 2012.
Dr, Micro Finance & Women Entrepreneurship-"Micro Finance: A Tool for Empowering Women Entrepreneurs ", 18/7, Devasahayam Street, Nagercoil: B, ISBN: 978-81-923975-2-8, pp. 347-358. Nov 2012.

List of Awards /Honours / Memberships
Indian Accounting Association -Coimbatore Branch - CB-04 (Founding Member)
Indian Commerce Association - TN194
Indian Accounting Association - PND-56