Annamalai University
Home
Faculty Member Details

Staff Id : 05625
Name : Dr. S. THIRUMARAN (Deputed)
Designation : ASSOCIATE PROFESSOR
Department : COMMERCE
Qualification : M.Com.,M.Phil.,Ph.D.,
Specialization : MARKETING ACCOUNTS
Date of Birth : 20-06-1968
Date of Joining : 28-12-2001

Present Address Contact Number E-Mail Address
16 BOLE NARAYANAN ST
CHIDAMBARAM
pin - 608001		9443027704maransivi@gmail.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 2525
Ph.D. 33


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 205334
Conducted 1-1--


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---

Teaching and Research Experience Industry Experience
22 Years -

Journals Conference Books Published Popular Article
National International National International
23 34 6 - 2 -

List of Publications - National
S.Thirumaran, "Recent trends in pricing practices of retailer.", Retail Marketing: Opportunities and Challenges, Volume 1, Number 1, May 2015, pp. 85-91. 2015.
S.Thirumaran, "Retail marketing strategies of Self Help Groups.", Retail Marketing: Opportunities and Challenges, Volume 1, Number 1, May 2015, pp. 74-79. 2015.
S.Thirumaran, "E CRM in Commercial Banks.", Customer Relationship Management in the Scenario, Volume 1, Number 1, Nov 2012, pp. 450-451. 2012.
S.Thirumaran, "CRM in Business.", Customer Relationship Management in the Scenario, Volume 1, Number 1, Nov 2012, pp. 448-449. 2012.
S.Thirumaran, "Women Empowerment through Self Help Groups.", Micro Finance & Women Entrepreneurship, Volume ii, Number 1, Dec 2012, pp. 50-58. 2012.
S.Thirumaran, "Entrepreneurshi development through Small and Medium Enterprises in Chennai.", Micro Finance & Women Entrepreneurship, Volume ii, Number 1, Dec 2012, pp. 44-49. 2012.
S.Thirumaran, "Entrepreneurshi development through Small and Medium Enterprises in Chennai.", Micro Finance & Women Entrepreneurship, Volume ii, Number 1, Dec 2012, pp. 44-49. 2012.
S.Thirumaran, "Income and savings of selected women self help groups in Cuddalore District.", Micro Finance & Women Entrepreneurship, Volume ii, Number 1, Dec 2012, pp. 32-43. 2012.
S.Thirumaran, "Promotion of entrepreneurial traits among academicians .", Tamilnadu Journal of Co-operation, Volume 11, Number 7, May 2011, pp. 61-65. 2011.
S.Thirumaran, "Management Development.", Human Resource Mangement, Volume 1, Number 1, Dec 2011, pp. 153-166. 2011.
S.Thirumaran, "Performance of Co-operative milk producres' in Cuddalore Diatrict.", Monthly Public Opinion Surveya, Volume viii, Number 4, Jan 2011, pp. 23-27. 2011.
S.Thirumaran, "Growth of women entrepreneurs.", Tamilnadu Journal of Co-operation, Volume 5, Number 11, Feb 2011, pp. 61-74. 2011.
S.Thirumaran, "Perception of policyholders of life insurance products in Chidambaram.", Life Insurance Today, Volume viii, Number 11, Feb 2011, pp. 8-12. 2011.
S.Thirumaran, "Performance of training practices followed by Tamilnadu Small and Tiny Industries Association.", Tamilnadu Journal of Co-operation, Volume 11, Number 5, Mar 2011, pp. 64-69. 2011.
S.Thirumaran, "Evaluation of small and medium entrepreneurs in Cuddalore District.", Tamilnadu Journal of Co-operation, Volume 11, Number 11, Sep 2011, pp. 61-67. 2011.
S.Thirumaran, "Evaluation of Self Help Groups in Tamil Nadu.", Tamilnadu Journal of Co-operation, Volume 10, Number 1, Nov 2009, pp. 19-23. 2009.
S.Thirumaran, "Evaluation of Self Help Groups in Tamil Nadu.", Tamilnadu Journal of Co-operation, Volume 10, Number 1, Nov 2009, pp. 19-23. 2009.
S.Thirumaran, "Micro Women Entrepreneurs in Sivagangai District.", Tamilnadu Journal of Co-operation, Volume 9, Number 5, Mar 2009, pp. 76-79. 2009.
S.Thirumaran, "Micro Women Entrepreneurs in Sivagangai District.", Tamilnadu Journal of Co-operation, Volume 9, Number 5, Mar 2009, pp. 76-79. 2009.
S.Thirumaran, "Self Help Groups- Bank Linkage Programme.", Tamilnadu Journal of Co-operation, Volume 8, Number 9, Jul 2008, pp. 72-74. 2008.
S.Thirumaran, "Self Help groups: A case study with reference to income and savings of its members.", Tamilnadu Journal of Co-operation, Volume 7, Number 1, Nov 2006, pp. 29-30. 2006.
S.Thirumaran, "Canalising bank credit to SHGs.", Industrial Herald, Volume 1, Number 1, Sep 2006, pp. 19-20. 2006.
S.Thirumaran, "Canalising bank credit to SHGs.", Industrial Herald, Volume 1, Number 1, Sep 2006, pp. 19-20. 2006.
List of Publications - International
S.Thirumaran, "Opinion on Agent role and policy information about Health Insurance policyholders.", Infokara Research, Volume 9, Number 4, Apr 2020, pp. 477-488. 2020.
S.Thirumaran, "Opinion on Agent role and policy informations about Health Insurance Policyholder.", Infokara Research, Volume 9, Number 4, Apr 2020, pp. 477-488. 2020.
S.Thirumaran, "An overview of Green Marketing and Green consumer Behaviour.", Studies in Indian place Name, Volume 40, Number 03, Feb 2020, pp. 4449-4455. 2020.
S.Thirumaran, "Preferences of LIC policyholders on Investment.", Indian Journal of Applied Research, Volume 9, Number 6, Jun 2019, pp. 53-53. 2019.
S.Thirumaran, "problems and prospects of policyholders in the selection of Health Insurance Products in Thiruvannamalai District-Ananalytical study.", The International journal of analytical and experimental model analysis, Volume XI, Number X, Oct 2019, pp. 260-274. 2019.
S.Thirumaran, "Physiological problems faced by transport employees in Cuddalore District.", An International Multidisciplinary Quarterly Research Journal, Volume viii, Number ii, Jan 2019, pp. 85-91. 2019.
S.Thirumaran, "Job satisfaction among Drivers and Conductors in Cuddalore District.", An International Multidisciplinary Quarterly Research Journal, Volume viii, Number ii, Jan 2019, pp. 17-23. 2019.
S.Thirumaran, "Psychological problems faced by Drivers and Conductors in Cuddalore Region.", Indian Journal of Applied Research, Volume 9, Number 4, Apr 2019, pp. 41-42. 2019.
S.Thirumaran, "Awareness level of Life Insurance Policyholders in Thanjavur Division.", An International Multidisciplinary Quarterly Research Journal, Volume ix, Number ii, Apr 2019, pp. 55-61. 2019.
S.Thirumaran, "Problems faced by policyholders on Life Insurance services.", An International Multidisciplinary Quarterly Research Journal, Volume viii, Number ii, Jun 2019, pp. 43-47. 2019.
S.Thirumaran, "Problems faced by policyholders on Life Insurance services.", An International Multidisciplinary Quarterly Research Journal, Volume viii, Number ii, Jun 2019, pp. 43-47. 2019.
S.Thirumaran, "Level of awareness of selection of Health Insurance Products in Thiruvannamalai District.", Infokara Research, Volume 8, Number 11, Nov 2019, pp. 1990-2006. 2019.
S.Thirumaran, "Employees opinion on training programmes organised by NLCI Limited, Neyveli.", The International journal of analytical and experimental model analysis, Volume XI, Number XII, Dec 2019, pp. 3019-3030. 2019.
S.Thirumaran, "Employees training and performance appraisal in Lignite Mines of NLCI Limited, Neyveli .", The International journal of analytical and experimental model analysis, Volume XI, Number X, Oct 2019, pp. 298-307. 2019.
S.Thirumaran, "Satisfaction level of LIC policyholders on Life Insurance Services.", Research Review International Journal of Multidisciplinary, Volume 04, Number 06, Nov 2018, pp. 1128-1136. 2019.
S.Thirumaran, "Transport employees opinion on nature of work and facilities in Cuddalore District.", International journal of Research in Commerce, IT & Management, Volume 8, Number 11, Nov 2018, pp. 13-17. 2018.
S.Thirumaran, "Micro women entrepreneurs in Chidambaram.", An International Multidisciplinary Quarterly Research Journal, Volume vii, Number iv, Oct 2018, pp. 151-159. 2018.
S.Thirumaran, "Marketing of Finance by ICICI Bank at Chidambaram.", International Journal of Entrepreneurship & Business Environment Perspective.- Pezzottaite journals, Volume 6, Number 3, Sep 2017, pp. 3698-3702. 2017.
S.Thirumaran, "Factors influencing selection of washing machine in Cuddalore District.", International Journal of Trade and Global Business Perspective -Pezzottaite journals, Volume 6, Number 1, Mar 2017, pp. 3230-3235. 2017.
S.Thirumaran, "Job stress among transport employees in Cuddalore District.", International journal of Multidisciplinary Research and Modern Education, Volume ii, Number ii, Mar 2016, pp. 275-280. 2016.
S.Thirumaran, "Employees opinion on performance Appraisal system in Lignite Mines of NLCI Limited Neyveli.", Pezzottaite journals- International Journal of Organizational Behaviour and Management Perspectivenvironment Perspective., Volume 5, Number 2, Apr 2016, pp. 2303-2306. 2016.
S.Thirumaran, "Profile of Self Help Group Members in Karaikudi Town.", Pezzottaite journals- International Journal of Entrepreneurship & Business Environment Perspective., Volume 5, Number 3, Jul 2016, pp. 2790-2794. 2016.
S.Thirumaran, "Comparative study on Santro &n wagon-car motor car in Karaikudi.", International Journal of Entrepreneurship & Business Environment Perspective.- Pezzottaite journals, Volume 5, Number 4, Nov 2016, pp. 2913-2917. 2016.
S.Thirumaran, "Work stress on transport employees Drivers and Conductors in Cuddalore District.", Shanlax International Journal of Management, Volume 3, Number 2, Feb 2016, pp. 20-24. 2016.
S.Thirumaran, "Factors influencing job stress among transport employees in Cuddalore District.", International Journal of Commerce and Management Research, Volume 2, Number 12, Dec 2016, pp. 66-73. 2016.
S.Thirumaran, "Factors influencing for development of small and medium enterprises.", Journal of International Academic Research for Multidisciplinary, Volume 2, Number 12, Jan 2015, pp. 349-360. 2015.
S.Thirumaran, "LIC Policyholders perception and their level of awareness.", International Multidisciplinary Research Journal, Volume iv, Number iii, Mar 2015, pp. 33-41. 2015.
S.Thirumaran, "Marketing strategies of self Help Groups on Sivaganagai District.", Pezzottaite journals- International Journal of Entrepreneurship & Business Environment Perspective., Volume 4, Number 2, Apr 2015, pp. 1719-1723. 2015.
S.Thirumaran, "Performance of Micro women entrepreneurs in Cuddalore District.", Journal of International Academic Research for Multidisciplinary, Volume 2, Number 10, Nov 2014, pp. 289-299. 2014.
S.Thirumaran, "Growth of entrepreneurship development with reference to SME's in Cuddalore District.", IJEMR, Volume 2, Number 4, Apr 2012, pp. 1-7. 2012.
S.Thirumaran, "Entrepreneurship development with reference to small and medium enterprises in Cuddalore District.", Sankhya International journal of Management and Technology, Volume 3, Number 1, May 2012, pp. 29-31. 2012.
S.Thirumaran, "Growth of entrepreneurship development with reference to SME's in Cuddalore District.", Southern Economist, Volume 51, Number 6, Jul 2012, pp. 25-27. 2012.
S.Thirumaran, "Satisfaction of policyholders services provided by LIC of India in Thanjavur Division.", IJEMR, Volume 2, Number 9, Sep 2012, pp. 108-111. 2012.
S.Thirumaran, "Perception of policyholders on life insurance services in Thanjavur Division.", Asian Academic Research Associates, Volume 1, Number 4, Oct 2012, pp. 146-154. 2012.
List of Conferences - National
S.Thirumaran, Impact of E-Commerce on Entrepreneurs and Small Business, Revatilising Global Business:Issues, Approaches and Strategies, Dec 19-19, 2011, Department of Commerce, DDE,Annamalai University, Annamalai Nagar, pp. 632-634. Chidambaram, Manibharathi.
S.Thirumaran, Cost basis Accounting, Revatilising Global Business:Issues, Approaches and Strategies, Dec 19-19, 2011, Department of Commerce, DDE,Annamalai University, Annamalai Nagar, pp. 878-881. Chidambaram, Manibharathi.
S.Thirumaran, Green marketing Strategies and Rules, Revatilising Global Business:Issues, Approaches and Strategies, Dec 19-19, 2011, Department of Commerce, DDE,Annamalai University, Annamalai Nagar, pp. 882-885. Chidambaram, Manibharathi.
S.Thirumaran, Ethical Dilemmas in Marketing Behaviour among Small and Medium Enterprises, Ethics in Business and Corporate Governance, Dec 15-15, 2010, Department of Commerce, DDE,Annamalai University, Annamalai Nagar, pp. 95-98. Chennai, Anuragam.
S.Thirumaran, Business Conduct and Ethical policy, Ethics in Business and Corporate Governance, Dec 15-15, 2010, Department of Commerce, DDE,Annamalai University, Annamalai Nagar, pp. 99-101. Chennai, Anuragam.
S.Thirumaran, Work life satisfaction of women in the Banking Sector- A case study with Reference to Tirunelveli District., Ethics in Business and Corporate Governance, Dec 15-15, 2010, Department of Commerce, DDE,Annamalai University, Annamalai Nagar, pp. 510-513. Chennai, Anuragam.
List of Book Published
S.Thirumaran, Revitalising Global Business-Issues, Approaches & Strategies, No-47, West car street, Chidambaram: ManiBharathi Publishers, 819222211-x, pp. 1-999. Nov 2011, No-47, West car street, Chidambaram.
S.Thirumaran, Accounting for Financial Statement Analysis, Sathasivam Nagar, Anna Nagar, Madurai: Mauryiar Publications, 819082230-6, pp. 1-250. Sep 2014, Sathasivam Nagar, Anna Nagar, Madurai.