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Faculty Member Details

Staff Id : 05769
Name : Dr. P. KALAISELVI (Deputed)
Designation : ASSISTANT PROFESSOR
Department : COMMERCE
Qualification : M.COM.,M.PHIL.,B.ED., Ph.D
Specialization : MARKETING, MANAGEMENT
Date of Birth : 05-06-1970
Date of Joining : 13-02-2008

Present Address Contact Number E-Mail Address
G-2, NEW KOTHANGUDI FLATS
NEAR ROSE HOSTEL
ANNAMALAINAGAR, CHIDAMBARAM - 608 002		9487237080kalai.1010@rediffmail.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 3-
Ph.D. 10


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 2010---
Conducted -----


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---

Teaching and Research Experience Industry Experience
16 Years -

Journals Conference Books Published Popular Article
National International National International
5 6 14 8 - 6

List of Publications - National
P. Kalaiselvi, "Emerging Trends to Strengthen the Dairy co-operatives in India.", Tamilnadu Journal of Co-operation, Volume 12, Number 9, Sep 2013, pp. 62-65. 2013.
P. Kalaiselvi, "Worldwide dairy development – At a glance .", Indian Journal of Marketing, Volume 41, Number 7, Jul 2011, pp. 43-50. 2011.
P. Kalaiselvi, "Marketing Performance of Trichirappalli District Cooperative Milk Producers’ Union Ltd. Trichy.", Indian Cooperative Review, Volume 48, Number 1, Jul 2010, pp. 34-46. 2010.
P. Kalaiselvi, "Marketing Performance of Trichirappalli District Co-operative Milk Producers’ union .", Tamilnadu Journal of Co-operation, Volume 10, Number 6, Jun 2010, pp. 26-30. 2010.
P. Kalaiselvi, "Financial Performance of Trichirappalli District Cooperative Milk Producers’ Union.", Tamilnadu Journal of Co-operation, Volume 10, Number 10, Aug 2010, pp. 61-68. 2010.
List of Publications - International
P. Kalaiselvi, "Customer Relationship Management - A Customer Focused Business Strategy.", International Journal of Research & Business Innovation, Volume 2, Number 5, Oct 2014, pp. 256-259. 2014.
P. Kalaiselvi, "Analysis of Brand Awareness and Consumers' preference towards Milk and Milk products in Chidambaram.", International Journal of Consumerism , Volume 4, Number 2, Sep 2014, pp. 52-57. 2014.
P. Kalaiselvi, "Directions for the new generation Fisheries Co-operative Approach in the 21st Century.", International Research Journal of Management and Humanities , Volume 2, Number 2, Sep 2014, pp. 230-235. 2014.
P. Kalaiselvi, "Different Breed of Indian Women in Entrepreneurial World.", Journal of Management and Science, Volume 1, Number 13, 2013, pp. 16-23. 2013.
P. Kalaiselvi, "Dairy Development in Tamilnadu – An Overview.", Southern Economist, Volume 49, Number 1, Nov 2010, pp. 17-20. 2010.
P. Kalaiselvi, "Supply Chain Management (SCM) practices of Trichirappalli District Co-operative milk producers’ union limited Trichy.", Journal of B Research, Volume 7, Number 2, Jul 2010, pp. 32-37. 2010.
List of Conferences - National
P. Kalaiselvi, Conservation of Forest Resources and Sustainable Development in Tamilnadu, National Conference on “Changing scenario of Corporate Management”, Aug 31-31, 2012, JKKN College of Arts and Science, Namakkal, pp. 271-277. JKKN College of Arts and Science, , Namakkal.
P. Kalaiselvi, An Overview of International Trade Between India and USA, Multi Disciplinary Perspectives on American Studies, Aug 29-31, 2012, Political Science Wing, DDE Annamalai University, pp. 87-91. Political Science Wing, DDE, Annamalai University, Arivukkadal Pathipagam, Madurai-11.
P. Kalaiselvi, Problems and Prospects of Women Entrepreneurs in India, UGC National Seminar on “Women Entrepreneurship: Issues and Challenges, Mar 28-29, 2012, Dept. of Commerce, Providence College for Women, , pp. 110-115. Coonoor, Sai Publications, Chennai - 87.
P. Kalaiselvi, Problems Faced by Working Women and women children in Unorganized Sector, National Seminar on ‘New Vistas: Exploring Issues of Women in Unorganized Sector’, Aug 5-6, 2011, Scott Christian College, Nagarcoil, pp. 110-115. Scott Christian College, Nagarcoil, Novel Corporation, Chennai - 18.
P. Kalaiselvi, A Real Human, National Workshop on Human Values & Ethics, Jan 29-30, 2011, Scott Christian College, Nagarcoil, pp. 7-8. Scott Christian College, , Nagarcoil.
P. Kalaiselvi, A Body to promote Human Values, National Workshop on Human Values & Ethics, Jan 29-30, 2011, Scott Christian College, Nagarcoil, pp. 25-26. Scott Christian College, Nagarcoil, Scott Christian College, Nagarcoil.
P. Kalaiselvi, Implementation of Financial inclusion in India, National Seminar on “Financial Exclusion: Need for Financial Inclusion, , Mar 18-19, 2010, Department of Commerce, Annamalai University, pp. 8-9. Department of Commerce, , Annamalai University.
P. Kalaiselvi, Dairy Cooperatives on Globalization Era-An overview, Globalization : Problems and Prospects, Mar 8-9, 2010, Political Science Wing, DDE, Annamalai University, pp. 135-141. Political Science Wing, DDE, Annamalai University, Political Science Wing, DDE, Annamalai University.
P. Kalaiselvi, Consumer Rights, Protection and its Awareness in India, Consumer Rights and Protection, Consumer Rights, Department of Commerce, Annamalai University, Mar 27-28, 2009, Commerce wing, DDE, Annamalai University , pp. 10-11. Commerce wing, DDE, , Annamalai University .
P. Kalaiselvi, Capital market services and financial sector in India, International seminar on ‘Recent Trends in capital markets and financial Innovations’, Jan 10-11, 2009, Dept. of Commerce and Financial Studies Bharathidasan University, Trichy., pp. 31-32. Dept. of Commerce and Financial Studies, Bharathidasan University, Trichy., Bharathidasan University, Trichy..
P. Kalaiselvi, Recent Trends in Indian Banking Service, 7th National Conference on Services Marketing: Trends, Challenges and Strategies, Dec 27-28, 2008, Commerce Wing, DDE, Annamalai University , pp. 11-12. Commerce Wing, DDE, , Annamalai University .
P. Kalaiselvi, Recent Trends in Marketing of Banking Services in India, 7th National Conference on Services Marketing: Trends, Challenges and Strategies, Dec 27-28, 2008, Commerce Wing, DDE, Annamalai University , pp. 11-12. Commerce Wing, DDE, , Annamalai University .
P. Kalaiselvi, Customer Relationship Management in Indian Banking Systems-An overview, 29th Annual Conference Association of Economists of Tamilnadu, Nov 22-23, 2008, Dept. of Economics, PSG College of Arts and Science, Coimbatore-14, pp. 29-29. PSG College of Arts and Science, Coimbatore-14, PSG College of Arts and Science, Coimbatore-14.
P. Kalaiselvi, CRM in Indian Banking Systems, 6th National Conference on CRM: New Challenges for Indian Industry, Sep 6-6, 2008, Commerce Wing, DDE, Annamalai University , pp. 1-5. Annamalainagar, Annamalai University.
List of Conferences - International
P. Kalaiselvi, Customer Relationship Management - A Customer Focused Business Strategy, International Conference on Business Innovation, Oct 6-7, 2014, SUN Arts and Science College, Keeranoor, pp. 256-259. Thiruvannamalai, SUN Arts and Science College, Keeranoor, Thiruvannamalai.
P. Kalaiselvi, Analysis of Brand Awareness and Consumers' preference towards Milk and Milk products in Chidambaram, International Conference on Enhanced Changes in Corporate Environment, Sep 29-29, 2014, Mohamed Sathak College of Arts and Science, pp. 1-5. Sholinganallur, Chennai, International Journal of Consumerism.
P. Kalaiselvi, Customer Relationship Management - An Effective Approach to Success, International Conference on Innovative Researches in Commerce, Sep 19-19, 2014, AVS College of Arts and Science, Ramalingapuram., pp. 1-5. Salem, AVS College of Arts and Science, Salem.
P. Kalaiselvi, Different Breed of Women in Entrepreneurial World, International Conference on Rural Entrepreneurship in India , Jul 15-15, 2013, AVS college of Arts and Science, Ramalingapuram, , pp. 1-5. Salem, AVS College of Arts and Science, Salem.
P. Kalaiselvi, Women Empowerment Through Dairy Co-operatives in Tamilnadu, International Conference on ‘Contemporary Developments & Future Challenges in Management, Mar 14-15, 2013, Vels School of Management Studies, Chennai - 117, pp. 1-5. 2013, Vels University.
P. Kalaiselvi, Worldwide Dairy Development At A Glance, Globalization : Problems and Prospects, Mar 8-9, 2010, Political Science Wing, DDE, Annamalai University, pp. 339-347. Political Science Wing, DDE, Annamalai University, Scitech Publication (India) PVT Ltd, Chennai -17.
P. Kalaiselvi, White Revolution in India- An overview, Globalization : Problems and Prospects, Mar 8-9, 2010, Political Science Wing, DDE, Annamalai University, pp. 126-134. Political Science Wing, DDE, Annamalai University, Annamalai University.
P. Kalaiselvi, Capital market services and financial sector in India, International seminar on ‘Recent Trends in capital markets and financial Innovations’, Jan 10-11, 2009, Dept. of Commerce and Financial Studies Bharathidasan University, Trichy., pp. 31-32. Dept. of Commerce and Financial Studies Bharathidasan University, Trichy., Dept. of Commerce and Financial Studies Bharathidasan University, Trichy..
List of Popular Article
P. Kalaiselvi, Thirukkuralum Vanigaviyalum - Thirukkural vazhi ariyappadum vyabarathihal, Annamalai University: Dept. of Commerce, , 978-81-908455-4-0, pp. 19-24. Jun 2010.
P. Kalaiselvi, Thirukkuralum Vanigaviyalum - Valluvan koorum Virpanmaiyum Nuharvorialum - oru kannottam, Annamalai University: Dept. of Commerce, , 978-81-908455-4-0, pp. 143-147. Jun 2010.
P. Kalaiselvi, New Vistas: Exploring Issues of Women in Unorganized Sector-Problems Faced by Working Women and women children in Unorganized Sector , Novel Corporation, Annasalai, Teynampet: Novel Corporation, 978-81-906512-6-4, pp. 110-115. Sep 2011.
P. Kalaiselvi, National Workshop on Human Values & Ethics - Personal Values and Business Ethics – An Overview, 538, Annasalai, Teynampet: Novel Corporation, 978-81-906512-0-2, pp. 202-207. Jan 2011.
P. Kalaiselvi, National Workshop on Human Values & Ethics - A Real Human, 538, Annasalai, Teynampet, chennai -18: Novel Corporation, 978-81-906512-0-2, pp. 225-229. Jan 2011.
P. Kalaiselvi, National Workshop on Human Values & Ethics- A Body to Promote Human Values, 538, Annasalai, Teynampet, chennai -18: Novel Corporation, 978-81-906512-0-2, pp. 221-224. Jan 2011.