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Faculty Member Details

Staff Id : 08926
Name : Dr. C. NATARAJAN (Deputed)
Designation : ASSOCIATE PROFESSOR
Department : COMMERCE
Qualification : M.Com., M.Phil., Ph.D.
Specialization : Human Resource Management
Date of Birth : 05-04-1969
Date of Joining : 14-07-2003

Present Address Contact Number E-Mail Address
303/12, SADAIYAPPA GOUNDER ILLAM
BALAJI STREET,SUBRAMANIA NAGAR
pin - 636005		9443559477rajanaucdm@gmail.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 5555
Ph.D. 77


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 7143326
Conducted -----


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---

Teaching and Research Experience Industry Experience
21 Years -

Journals Conference Books Published Popular Article
National International National International
9 36 1 13 - -

List of Publications - National
Murugarathinam, A and Natarajan, "Environmental Auditing: Need of the Hour.", Tamil Nadu Journal of Cooperation, Volume 8, Number 5, Mar 2008, pp. 26-31. 2008.
Shanmugasundaram, S and Natarajan, C, "Human Resource Management Practices of the Co-operative Sugar Mills in Tamil Nadu.", Cooperative Perspective, Volume 40, Number 2, Jul 2005, pp. 6-10. 2005.
Shanmugasundaram, S and Natarajan, C, "Working of Sugar Co-operatives in Tamil Nadu.", Tamil Nadu Journal of Cooperation, Volume 1, Number 1, Jan 2004, pp. 29-32. 2004.
Shanmugasundaram, S and Natarajan, C, "Progress of Sugar Co-operatives in India.", Cooperative Perspective, Volume 39, Number 2, Jul 2004, pp. 30-34. 2004.
Natarajan, C and Gokilamani, N, "Small Entrepreneurs: Their Competency Level.", HRD Times, Volume 5, Number 12, Dec 2003, pp. 3-5. 2003.
Shanmugasundaram, S and Natarajan, C, "A Study on Agricultural Marketing (With Special Reference to Marketing of Tapioca in Salem District).", Shimla Management Journal, Volume 2, Number 2, May 2002, pp. 141-144. 2002.
Natarajan, C and Ashok, J, "Socio- Economic Status of Child Labour.", HRD Times, Volume 4, Number 7, Jul 2002, pp. 21-22. 2002.
Shanmugasundaram, S and Natarajan, C, "A Study on Uzhavar Shandai.", Indian Journal of Marketing, Volume 1, Number 1, Mar 2001, pp. 13-16. 2001.
Natarajan, C and Deepasree, C, "A Study on HRD Climate.", HRD Times, Volume 2, Number 1, Jul 2000, pp. 12-15. 2000.
List of Publications - International
Natarajan, C and Marishkumar, P, "Perceived Service Quality of the Guests in Select Hotels in Salem City: An Empirical Study.", International Journal of Business Management & Research, Volume Special Edition, Number 0, Jan 2015, pp. 293-298. 2015/ISSN 2249-6920.
Natarajan, C and Sivaranjini, C, "Customers’ Perception towards Retail Banking Services of the ICICI Bank in Puducherry: An Empirical Study.", International Journal of Business Management & Research, Volume Special Edition, Number 0, Jan 2015, pp. 339-346. 2015/ISSN 2249-6920.
Dhavamani, K and Natarajan, C, "An Evaluation of Economic Status and Life Style of Rural Self Help Group Women in Cuddalore District.", Research Explorer, Volume II, Number 1, Feb 2014, pp. 347-350. ISSN 2250-1940.
Gokilamani, N and Natarajan, C, "Service Performance of the Retail Banking of the Commercial Banks in Coimbatore District: An Empirical Assessment.", Research Explorer, Volume III, Number 8, Jan 2014, pp. 27-31. ISSN 2250-1940.
Natarajan, C and Vijai, C, "Work-Life Balance among Women Employees in the Software Companies in Bengaluru City: An Empirical Study.", International Journal of Exclusive Management Research, Volume 1, Number Special , Apr 2014, pp. 1-5. ISSN 2249-8672.
Thamizhselvan, K and Natarajan, C, "Problems of Micro Entrepreneurs in Cuddalore District: An Empirical Study.", International Journal of Exclusive Management Research, Volume 1, Number Special, Apr 2014, pp. 146-150. ISSN 2249-8672.
Natarajan, C and Pradeep Kumar, K.S, "Impact of Corporate Retailing on Small Traders in Kerala: An Empirical Study.", SELP Journal of Social Science, Volume 5, Number 20, Apr 2014, pp. 45-50. ISSN 2349-1655.
Dhavamani, K and Natarajan, C, "Problems and Prospects of Micro Enterprises: An Empirical Assessment.", Research Explorer, Volume III, Number 9, Jul 2014, pp. 60-64. ISSN 2250-1940 Impact Factor: 0.389.
Arul, J and Natarajan, C, "Impact of Corporate Retailing on Consumers and Small Traders in India.", International Journal of Functional Management, Volume 3, Number 2, Apr 2013, pp. 1-6. ISSN 2319-1406.
Natarajan, C and Vijai, C, "Customers’ Perception towards Payment Services Used in E-Banking in Cuddalore District.", THAVAN International Journal of Research in Economics and Banking, Volume 4, Number 2, Dec 2013, pp. 249-252. ISSN 2277 -1093.
Natarajan, C, "Service Performance of the Life Insurance Corporation of India: An Empirical Study.", SIT Journal of Management, Volume 3, Number 2, Dec 2013, pp. 552-570. ISSN 2278-9111.
Natarajan, C and V.Kiruthika, "Employees Perception towards Prevailing Quality of Work Life in Magnesite Companies in Salem District.", Research Explorer, Volume II, Number 4, Jul 2013, pp. 22-25. ISSN 2250-1940.
Natarajan, C and Tamilmathi, "An Assessment on Perceived Level of Service Quality in Hospital Industry: An Empirical Study.", Research Explorer, Volume II, Number Special, 2013, pp. 47-50. ISSN 2250-1940.
Venkatesan, V and Natarajan, C, "Buying Behaviour of Urban Women in Kancheepuram District: A Study with Special Reference to Consumer Durables.", MIRROR, Volume 3, Number 2, Sep 2013, pp. 200-208. ISSN 2249-8117.
Natarajan, C and Priya, P, "Employees Satisfaction towards Prevailing Organizational Climate in Neyveli Lignite Corporation Limited: An Empirical Study.", International Journal of Functional Management, Volume 1, Number 3, Jul 2013, pp. 181-184. ISSN 2319-1406.
Natarajan, C and Kumar, M, "Perception of the Farmers towards Working of Salem Regulated Market.", Indo Global Journal of Applied Management Science, Volume 1, Number 3, Jul 2013, pp. 52-55. ISSN 2320-7892.
Natarajan, C and Kiruthika, V, "Factors Contributing Quality of Work Life of Employees in Select Magnesite Companies: An Empirical Study.", International Journal of Management, Volume 4, Number 2, Mar 2013, pp. 188-194. ISSN 0976-6502.
Natarajan, C and Renu Vij, "A Study on Occupational Stress among Insurance Employees in Chandigarh Union Territory.", IIMT Business Review, Volume 5, Number 1, Feb 2013, pp. 55-62. ISSN 0975-0916.
Natarajan, C and Tamilmathi, T, "Service Quality of the Commercial Banks in Thanjavur District: An Empirical Study.", Research Explorer, Volume 1, Number 2, Jul 2012, pp. 46-50. ISSN 2250-1940.
Dhanalakshmi, S and Natarajan, C, "A Study on Effectiveness of Web Advertisements: With Special Reference to Jobsites.", Research Journal of Social Science & Management, Volume 2, Number 6, Oct 2012, pp. 94-101. ISSN 2251-1571.
Natarajan, C and Hemakalpana, R, "Human Resource Development Climate in Sugar Mills: An Empirical Study.", SELP Journal of Social Science, Volume III, Number 10, Apr 2012, pp. 20-24. ISSN 0975-9999.
Natarajan, C and Elavarasan, A, "Buying Behaviour of the Consumers at the Organized Retail Outlets in Tamil Nadu.", SELP Journal of Social Science, Volume III, Number 9, Jan 2012, pp. 15-18. ISSN 0975-9999.
Natarajan, C and Renu Vij, "Rural Marketing in India: Marketers’ Perspective.", Journal of Commerce and Management Research, Volume 2, Number 1, Jan 2012, pp. 24-31. ISSN 2249-0442.
Renu Vij and Natarajan, C, "A Study of Changing Scenario of Retail Industry.", Lingaya’s Journal of Professional Studies, Volume 5, Number 2, Jan 2012, pp. 20-23. ISSN 0975-539X.
Natarajan, C and Renu Vij, "Service Quality of the Select Commercial Banks in Salem City: An Empirical Study.", International Journal of Marketing and Management Research, Volume 2, Number 10, Oct 2011, pp. 201-208. ISSN 2229-6883.
Natarajan, C and Krishnakumar, "Employer Branding Practices of the Indian Domestic Airlines: An Empirical Study.", SELP Journal of Social Science, Volume II, Number 7, Jul 2011, pp. 18-23. ISSN 0975-9999.
Natarajan, C and Renu Vij, "New Era in Retail: The Road and Challenges Ahead for India’s Organized Retailers.", Wisdom Voyage, Volume 1, Number 1, Mar 2011, pp. 33-37. ISSN 0975-9794.
Natarajan, C and Renu Vij, "A Study on Stress Level of Working Females of Multinational Financial Institutions in Chandigarh City.", Res Manageria, Volume 2, Number 4, Jul 2011, pp. 42-45. ISSN 2230-9462.
Natarajan, C and Elavarasan, A, "Impact of Organized Retailing on Consumers.", Southern Economist, Volume 50, Number 8, Aug 2011, pp. 37-40. ISSN 0038-4046.
Renu Vij and Natarajan, C, "E-CRM in Insurance Sector: An Overview.", Journal of Commerce and Management Research, Volume 1, Number 2, Sep 2011, pp. 129-136. ISSN 2249-0442.
Renu Vij and Natarajan, C, "A Study on the Occupational Stress among Bank Employees in Chandigarh.", People’s Journal of Management, Volume 1, Number 4, Dec 2011, pp. 30-35. ISSN 0976-8572.
Natarajan, C, "Rehabilitating Sago Industries in Salem District.", Third Concept, Volume 17, Number 201, Jul 2006, pp. 37-39. ISSN 0970-7247.
Natarajan, C, "Measures for the Rehabilitation of Sugar Co-operatives in Tamil Nadu.", The Maharashtra Co-operative Quarterly, Volume LXXXXVIII, Number 1, Apr 2005, pp. 27-29. ISSN 0025-0430.
Natarajan, C, "Corporate Governance in Co-operatives.", The Maharashtra Co-operative Quarterly, Volume LXXXXV, Number 10, Jul 2004, pp. 14-17. ISSN 0025-0430.
Natarajan, C and Kavitha, M, "Natarajan, C and Kavitha, M.", Competencies of the Women Entrepreneurs: A Study, Volume 17, Number 201, Nov 2003, pp. 36-39. ISSN 0970-7247.
Natarajan, C and Venugopal, G, "Regulated Markets: Need of the Hour.", Abhigyan, Volume XIX, Number 5, Jan 2001, pp. 51-53. ISSN 0970-2385.
List of Conferences - National
Manivannan, L and Natarajan, C, Role of Mahalir Thittam in Women Empowerment with Special Reference to Erode District, Micro Credit and Rural Develoment, May 7-8, 2007, Annamalainagar, pp. 269-273. Annamalainagar, Commerce Wing, DDE, Annamalai University.
List of Conferences - International
Natarajan, C and Vijai, C, Challenges and Opportunities of Entrepreneurship in India in the Rural Context , Entrepreneurial Perspectives & Emergence, Aug 7-8, 2014, Karaikudi, pp. 207-210. Karaikudi, Entrepreneurial Perspectives & Emergence /ISBN 978-93-804002-6-9.
Natarajan, C and Vijai, C, An Empirical Review on the Work Stress of Employees in Life Insurance Corporation of India, Emerging Paradigms in Management Research, Feb 27-28, 2014, Tiruchengode , pp. 34-41. Madurai, Shanalax Publications/ISBN 978-93-80686-96-7.
Natarajan, C and Tamilmathi, T, Effectiveness of Web Advertisements with Special Reference to Select Services , A Calibration of Indian Financial System: Emerging Shocks and Existing Insulations, Jul 26-27, 2013, Melaiyur, pp. 137-142. Bangalore, Archers & Elevators Publishing House.
Renu Vij, Natarajan, C, Analysis of Role Hierarchy and Role Stress as Predictors of Job Satisfaction: A Study among Life Insurance Employees, International Conference on Management, Economics and Social Sciences, Dec 23-24, 2011, Bangkok, Thailand, pp. 618-620. Bangkok, Thailand, Planetary Scientific Research Centre.
Natarajan, C and Murugesan, G , Rural Marketing in India: Marketers’ Perspective , Management Research on Modern Trends in Innovative Management: From International Perspective , Oct 27-28, 2011, Mihintale, Sri Lanka, pp. 40-50. Mihintale, Faculty of Management Studies, Rajarata University, Sri Lanka/ISBN 978-955-0189-09-1 ISSN 2012-9823.
Natarajan, C, Employer Branding Strategies: A Study with Reference to Indian Software Companies , Changing Perspectives of Management: Revisit the Existing and Explore the Novel Ideas, Mar 10-12, 2011, Kathmandu, Nepal, pp. 148-157. Kathmandu, Nepal, Nepalese Academy of Management.
Renu Vij and Natarajan, C, Application of Control Strategy on Manufacturing System , Managing Innovation in Business & Technology, Feb 19-20, 2011, Varanasi, pp. 287-292. New Delhi, Excel India Publishers/ISBN 978-93-81361-12-2.
Natarajan, C and Renu Vij, E-Governance: Challenges and Opportunities in India , Business Ethics and Corporate Governance, Dec 15-15, 2010, Annamalai Nagar, pp. 193-197. Chennai, Anuragam/ISBN 938062726-2.
Natarajan, C and Renu Vij, Growth and Challenges of Human Resource Management in the New Millennium , Winning Strategies for Business Development and Information Processing, Mar 12-12, 2010, Chennai, pp. 73-75. Chennai, SCITECH Publications (India) Private Limited/ISBN 978-81-904915-0-1.
Natarajan, C and Tamilmathi, T, Retail Banking in India: The Paradigm Shift , Survival and Growth Strategies for Business Dynamics, Dec 28-29, 2009, Annamalai Nagar, pp. 178-185. Chennai, SCITECH Publications (India) Private Limited/ISBN 978-81-8371-262-0.
Natarajan, C and Elavarasan, A, Indian Rural Market: The Opportunities and Strategies , Survival and Growth Strategies for Business Dynamics, Dec 28-29, 2009, Annamalai Nagar, pp. 667-674. Chennai, SCITECH Publications (India) Private Limited/ISBN 978-81-8371-262-0.
Natarajan, C, Sathiya, V and Jayaseelan, A, Global Recession and Trade Financing , Global Recession and Indian Economic Development, Oct 30-30, 2009, Namakkal, pp. 75-84. New Delhi, New Century Publications/ISBN 978-81-7708-230-2.
Natarajan, C, CRM in Co-operative Banking: Need of the Hou, Customer Relationship Management: Modern Trends and Perspectives, Sep 7-8, 2006, Department of Commerce, Periyar University, Salem, pp. 71-75. New Delhi/ISBN 978-81-203-3326-0, Prentice Hall of India Private Limited.

List of Awards /Honours / Memberships
Fellow Member in the Indian School of Labour Education, Chennai - FM/044
Individual Member in the Association of Indian Management Scholars International, Houston, USA - B2-2163