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Faculty Member Details

Staff Id : 13695
Name : Dr. V. MAHESWARI (Deputed)
Designation : ASSISTANT PROFESSOR
Department : COMMERCE
Qualification : M.F.C.,M.Phil., Ph.D.
Specialization : Banking & Finance
Date of Birth : 14-05-1980
Date of Joining : 11-07-2007

Present Address Contact Number E-Mail Address
PLOT NO. 7, VIJAY GRAND GARDEN
(OPP. MARIAPPA NAGAR)
CHIDAMBARAM - 608002, 		8122227021maheswari.maran@yahoo.co.in

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 2-
Ph.D. 14


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 771346
Conducted 1----


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---

Teaching and Research Experience Industry Experience
18 Years -

Journals Conference Books Published Popular Article
National International National International
5 29 2 1 - 1

List of Publications - National
V.Maheswari, "Intellectual property right - A boon or a bane for equitable Indian Society.", Indian Economic Panorama, Volume 20, Number 4, Jan 2011, pp. 31-33. 2011.
V.Maheswari Dr.K.Govindarajan, "Banks sustainable services to Rural Development through Micro finance.", Indian Economic Panorama, Volume 19, Number 3A, Dec 2010, pp. 39-41. 2010.
V.Maheswari Dr.K.Govindarajan, "Micro finance for Financial inclusion and Banks sustainable services to Rural development.", Tamil Nadu Journal of Co-operation, Volume 10, Number 8, Jun 2010, pp. 31-37. 2010.
V.Maheswari Dr.K.Govindarajan, "Banking Services – Rural customer friendly product centric approach.", Tamil Nadu Journal of Co-operation, Volume 9, Number 5, Mar 2009, pp. 72-75. 2009.
V.Maheswari Dr.K.Govindarajan, "The effect of WTO on Indian Agriculture .", Tamil Nadu Journal of Co-operation1, Volume 10, Number 1, Nov 2009, pp. 39-44. 2009.
List of Publications - International
B.UMA and Dr.V.MAHESWARI, "THE PSYCHO;OGICAL AND BEHAVIOURAL DETERMINANTS OF MUTUAL FUND INVESTMENT DECISIONS IN BENGALURU: A MIXED - METHOD APPROACH.", INTERNATIONAL JOURNAL OF ACCOUNTING AND ECONOMICS STUDIES, Volume 12, Number S1-1, Aug 2025, pp. 230-238. 2025 / DOI:10.14419/jn051k29.
MANORANJAN H and Dr.V.MAHESWARI, "THE ROLE OF SHOPPING APPS AND THEIR IMPACT ON THE ONLINE PURCHASING BEHAVIOUR PATTERNS OF WORKING WOMEN IN BANGALORE.", International Journal of Networking and Virtual Organisations , Volume 31, Number 2, Oct 2024, pp. 106-126. 2024/ https://doi.org/10.1504/IJNVO.2024.142240.
PRITHVI HEGGADE M P and Dr.V.MAHESWARI, "A STUDY ON FINANCIAL PREFERENCES OF BENGALURU\'S IT SECTOR EMPLOYEES.", NANOTECHNOLOGY PERCEPTIONS (issn 1660-6795), Volume 20, Number S16, 2024, pp. 4007-4020. 2024.
PRITHVI HEGGADE M P and Dr.V.MAHESWARI, "A STUDY ON INVESTMENT AVENUES PREFERRED INFORMATIONAL TECHNOLOGY PROFESSIONALS IN BENGALURU CITY.", REVISTA ELECTRONIA DE VETERINARIA(REDVET), Volume 25, Number 1S, Jan 2024, pp. 1475-1483. 2024 / https://doi.org/10.69980/redvet.v25i1s.1253.
MANORANJAN H and Dr.V.MAHESWARI, "THE ROLE AND IMPACT OF ONLINE SHOPPING APPLICATIONS ON THE PURCHASE BEHAVIOUR PATTERN OF WORKING WOMEN IN BANGALORE CITY.", DIZHEN DIZHI JOURNAL (ISSN:0253-4967), Volume 15, Number 11, Nov 2023, pp. 28-44. 2023 / doi.org/10.37896/Dizhen Dizhi 15.11/104294.
DEEPTHI NAIR H V and Dr.V.MAHESWARI, "EXPLORING RURAL ENTREPRENEURSHIP:MOTIVATIONS AND PROFILES IN KERALA.", The Seybold Report(ISSN 1533-9211), Volume 18, Number 11, Nov 2023, pp. 1575-1590. 2023 / DOI:10.5281/zenodo.10300025.
DEEPTHI NAIR H V and Dr.V.MAHESWARI, "PROBLEMS AND PROSPECTS OF RURAL SMALL - SCALE ENTREPRENEURS IN KERALA.", Journal of Namibian Studies, Volume 38, Number 1, Dec 2023, pp. 225-240. 2023 / https://doi.org/10.59670/yjzjty06.
MANORANJAN H and Dr.V.MAHESWARI, "INFLUENCE OF E-SHOPPING APPLICATIONS ON THE BUYING BEHAVIOUR PATTERN OF WORKING WOMEN IN BANGALORE CITY.", THE IASMS JOURNAL OF BUSINESS SPECTRUM, Volume XVI, Number 2, Dec 2023, pp. 1-14. 2023.
Dr.V.Maheswari, "Challenges & Prospectus of Women Entrepreneurs in India.", Turkish Journal of Computer and Mathematics Education, Volume 12, Number 11, May 2021, pp. 1825-1827. 2021.
Maheswari.V, "A Study on Growth of Digital Payment System in India.", Mukt Shabd, Volume 09, Number 06, Jun 2020, pp. 189-195. Ugc care group-1Journal.
Maheswari.V, "A Study on consumers' satisfaction & awareness towards green banking.", Studies in Indian Place Names, Volume 40, Number 12, Feb 2020, pp. 2261-2266. 2020.
Maheswari.V, "A Study on policy holders satisfaction on services towards SBILife insurance.", Psychosocial international journal of psychosocial rehabilitation, Volume 24, Number 04, Feb 2020, pp. 1283-1288. 2020.
Maheswari.V, "A Study of consumer Attitudes towards Digital Marketing.", Studies in Indian Place Name, Volume 40, Number 03, Feb 2020, pp. 4300-4307. 2020.
Maheswari.V, "A Study on Consumer Perception And Satisfaction of Water Purifier in Kumbakonam Town.", Journal Of Management, Volume 06, Number 02, Apr 2019, pp. 240-246. 2019.
Maheswari.V, "A Study on Consumer Perception And Satisfaction towards mobile banking.", Adalya Journal(ugc care and web of science), Volume 8, Number 10, Oct 2019, pp. 440-447. 2019.
V.Maheswari, "A study on customer purchase behaviour towards online shopping.", International Journal of Advanced research, Volume 06, Number 11, Nov 2018, pp. 362-366. 2018.
Dr.V.Maheswari, "A Study on consumer satisfaction towards Arokya milk in kumbakonam town.", Global Journal for Resarch Analysis ISSN No:2277-8160,Ugc sr,no.49177, Volume 06, Number 10, Oct 2017, pp. 1-4. 2017.
Dr.V.Maheswari, "Study of mobile phone users among the Annamalai University students.", Global Journal for Resarch Analysis ISSN No:2277-8160, Volume 05, Number 11, Nov 2016, pp. 35-37. 2016.
Dr.V.Maheswari, "Financial Performance of Hero Honda MotorsLimited,NewDelhi.", Indian Journal of Applied Research ISSN No:2249-555X, Volume 05, Number 05, May 2015, pp. 1-3. 2015.
Dr.V.Maheswari, "A Study on brand preference of mobile phone users in chidambaram town.", International Journal of Information Research and Review , Volume 2, Number 02, Feb 2015, pp. 341-345. 28.02.2015.
Dr.V.Maheswari, "Customers' Perception and satisfaction of banking services-A study with reference to Nationalised commercial banks in Madurai District.", International Manager ISSN:2348-9405, Volume 1st , Number 4th, Oct 2014, pp. 12-41. 25.12.2014.
V.Maheswari, "New-Old Generation Banks.", HRD TIMES, Volume 14, Number 9, Sep 2012, pp. 43-44. 2012.
V.Maheswari Dr.K.Govindarajan, "Customers’Perception on the services of Nationalized Commercial Banks in Madurai District.", MIRROR, Volume II, Number II, Sep 2012, pp. 126-136. 2012.
V.Maheswari, "Banking services customers’ perception and satisfaction .", HRD TIMES, Volume 14, Number 2, Feb 2012, pp. 31-32. 2012.
V.Maheswari, "Prediction of customer satisfaction on banking from customer’s perception of service quality.", Journal of B-Research, Volume 9, Number 2, Dec 2011, pp. 27-33. 2011.
V.Maheswari Dr.K.Govindarajan, "Influence of service quality on customer satisfaction in nationalized commercial banks.", Journal of B-Research, Volume 8, Number 1, Jun 2011, pp. 66-71. 2011.
V.Maheswari, "njhopy; jpwDf;F jpUf;Fws; fhl;Lk; topKiwfs;.", jpUf;FwSk; tzpftpaYk;>, Volume 1, Number 1, May 2010, pp. 148-154. 2010.
V.Maheswari, "Banking: Need for foucs on customer service .", Southern Economist, , Volume 49, Number 5, Jul 2010, pp. 20-22. 2010.
V.Maheswari Dr.K.Govindarajan, "Customer service in Banks: A micro study.", Southern Economist, Volume 48, Number 16, Dec 2009, pp. 19-22. 2009.
List of Conferences - National
Maheswari.V, A Study on Consumer Perception And Satisfaction towards mobile banking, Emerging issue on the road map for a 5 trillion economy in India, Oct 17-17, 2019, Vels Institute,VISTAS,pallavaram,chennai-600117, pp. 440-447. Velsnacon-oct 2019,chennai., Adalya Journal(UGC Care List A)&web of science.
Maheswari.V, Sustainable Management of Water :The Most Precious Resource of Our Life, Water Resource Management Issues And Prospects, Jan 18-20, 2019, Thiru.vi.ka.Govt.Arts and Science College, pp. 158-162. Shanlax,madurai, ICSSR.
List of Conferences - International
V.Maheswari Dr.K.Govindarajan, Role of perceived service quality on customer’s satisfaction of Nationalized commerical Banks in Madurai, Survival and Growth Strategies for Business Dynamics, , Dec 28-29, 2009, Libra Hall, pp. 46-51. SCITECH Publications (India) Pvt. Ltd.,, Commerce Wing – DDE –Annamalai University.
List of Popular Article
Dr.V.Maheswari, Innovative developments in arts,social and management sciences:challenges & opportunities, V.H.N.Senthilkumara Nadar College(A),Virudhunagar,Tamilnadu.: V.H.N.Senthilkumara Nadar College(A),Virudhunagar,Tamilnadu., 978-81-942052-8-9, pp. Dec 2020.

List of Awards /Honours / Memberships
Dr.JK Research Foundation(An International Body) - V2/18/2035

List of Awards
Best Teacher - ESN publication Research & Development - 2019
Outstanding Women Achiever - Venus International Foundation, VIWA 2016 - 2016