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Faculty Member Details

Staff Id : 09137
Name : Dr. B. VIMALA (Deputed)
Designation : ASSOCIATE PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : B.Sc (Agri).,M.B.A.,M.Phil.,Ph.D.,
Specialization : HUMAN RESOURCE MANAGEMENT , ORGANISATIONAL BEHAVIOUR
Date of Birth : 11-10-1977
Date of Joining : 03-07-2003

Present Address Contact Number E-Mail Address
2/11,Muralis Park Avenue,
Annamalainagar.
9994197555athishmom@gmail.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 99
Ph.D. 511


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended -----
Conducted 23---


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed 2-4,25,000.00
Ongoing ---

Teaching and Research Experience Industry Experience
22 Years -

Journals Conference Books Published Popular Article
National International National International
13 34 - 6 31

List of Publications - National
VijayAmirtha raj Dr.B.Vimala, "A Study on Employee Engagement effectiveness of Dalmia Cement.", Journal of Emerging Techonologies and Innovative Research, Volume 6, Number 2, ISSN:2349-5162, Feb 2019, pp. 613-620. Feb 2019.
Dr.B.Vimala S. Mohankumar, "Influence of Age on Personality among women software professionals in Chennai.", Indian Journal of Applied Research,ISSN :2249-555X, , Volume 9, Number 7, Jul 2019, pp. 23-25. July 2019.
Dr.B.Vimala S. Mohankumar, "Work –life balance of employees in Electronic Industry in Chennai and Bangalore based on Experience.", Indian Journal of Applied Research,ISSN :2249-555X, , Volume 9, Number 1, Aug 2019, pp. 1-3. Aug. 2019.
A.Vinoth , B.Vimala, "Consumer attitude Towards green Products of FMCG Sector-A review study..", M-infinity, Journal of Management, ISSN:0973-7197, Volume special, Number issue, Apr 2015, pp. 243-248. 2015.
Ranjani,B.Vimala, , "A study on Inventory Management in Neycer India Limited.", Global journal of business and management research , Volume 3, Number 4, Dec 2015, pp. 122-124. 2015.
A.JerinaBee,B.Vimala, " Organisational Culture on Work-life Balance among Married Women Employees Productivity.", Indian Streams Research Journal,, Volume 3, Number 1, Feb 2013, pp. 1-8. 2013.
M.S.Gayathri, B.Vimala , " A Study on Emotional Intelligence and Occupational Stress of Employees of Employees in Chemical industry,Cuddalore District, Tamil nadu.", Research Explorer ISSN-2250-1940, Volume 2, Number 3, Feb 2013, pp. 833-836. 2013.
S.Mohan kumar, G.Udayasuriyan & Vimala, , " Motivation Among the Employees of a public sector Concern.", Journal of community guidance & research, Volume 25 , Number 3, Nov 2008, pp. 340-351. 2008.
Vimala, B., & Madhavi, C, "Spillover Effect of family type on the Organizational Role stress and its Management.", Indian Economic Panorama, , Volume 1, Number 3, Jan 2008, pp. 25-34. 2008.
Vimala, B., & Madhavi, C. , "A Study on Quality of work Life of employees in a private software concern at Bangalore..", Annamalai University Humanities journal, Volume 45, Number 1, 2008, pp. 289-296. 2008.
Vimala, B., & Madhavi, C. , "Stress Effects in the current Scenario.", Annamalai journal of Management ISSN-0974-0406, Volume 3, Number 1, Oct 2008, pp. 33-37. 2008.
Vimala.B , S.Mohan Kumar , "Organizational Health and Demographic Variables â�,�“ is there any link?.", Management Trends , (ISSN) 0973-9203, Volume 4, Number 2, Sep 2007, pp. 39-49. 2007.
S.Mohan kumar, G.Udayasuriyan & Vimala, , "Influence of Demographic Variables on the Organizational Role Stress..", Annamalai Business Review ISSN-0974-0406, Volume 1, Number 2, Jun 2007, pp. 103-115. 2007.
List of Publications - International
Dr.B.Vimala, S. Mohankumar, "Influence Of Age, Education And Area On Organizational Commitment Among Employees In Chennai And Bangalore.", INTERNATIONAL JOURNAL OF BUSINESS, MANAGEMENT AND ALLIED SCIENCES (IJBMAS), Volume 6, Number 3,ISSN No ;2349-4638, Jul 2019, pp. 23-35. July - 2019.
VijayAmirtha raj Dr.B.Vimala, "A Study on Employee Engagement in Cement Industry In Ariyalur District.", Journal of Advanced Research in Dynamical and Control Systems, Volume Vol.11,, ISSN 1943-023X , Number Special issue, Jun 2019, pp. 1513-1521. June 2019 ( Scopus Indexed).
Dr.B.Vimala S. Mohankumar, "Influence of Marital status on stress among women software professionals in Chennai, India.", International Journal of Nutrition, Pharmacology, Neurological Diseases, Volume Vol 9, ISSN - Print: 2231-0738, Online: 2231-2722 , Number 3, Jun 2019, pp. 86-91. June 2019 ( Scopus Indexed).
Dr.B.Vimala S. Mohankumar, "A Comparative study on QWL among Employees in Electronic Industry in Chennai and Bangalore.", International Journal of Scientific Research in Computer science application and Management studies,ISSN:2319-1953, Volume 8,ISSN:2319-1953, Number 2, Mar 2019, pp. 320-325. March 2019.
Dr.B.Vimala S. Mohankumar, "Influence of Age,Gender and Area on Job Involvement of Employees in Electronic Industry in Chennai and Bangalore.", Journal of Emerging Techonologies and Innovative Research,ISSN:2349-5162, Volume 6, Number 6, Jun 2019, pp. 68-79. June 2019 .
Dr.B.Vimala S. Mohankumar, "Emotional Intelligence Based on gender and area.", International Journal of Scientific Research, ISSN:2277-8179, Volume 8, Number 7, Jul 2019, pp. 51-53. July 2019.
Dr.B.Vimala S. Mohankumar, "Work –life balance of employees in Electronic Industry in Chennai and Bangalore based on Age and Gender.", International Journal of Scientific & Engineering Research , Volume 10,ISSN 2229-5518, Number 7, Jul 2019, pp. 1017-1027. July 2019.
Dr.B.Vimala S. Mohankumar,Dr K.S.Chandrasekar, "Relationship between consumer behavior and Ecological belief towards Green food product.", Restaurant Business ISSN: 0097-8043,, Volume 15, Number 8, Aug 2019, pp. 198-210. Aug. 2019 ( Scopus Indexed).
Dr.B.Vimala, S. Mohankumar, "Influence Of Age And Area On Organizational Commitment Of Employees In Electronic Industry In Chennai And Bangalore.", Infokara Research, Volume 8, Number 8, . ISSN NO: 1021-9056, Sep 2019, pp. 167-178. Sep 2019.
Dr.B.Vimala, S. Mohankumar, "Influence of Family Type & Income on Work-Life Balance of Employees in Electronic Industry in Chennai and Bangalore.", Research Ambition, Volume 4, Number !!,ISSN No :2456-0146, Aug 2019, pp. 7-13. Aug.2019.
R Vasugi , B. Vimala, "A Study on Work place Happiness among IT Professionals in Chennai Region.", International Journal of Research in Economic and Social Sciences, ISSN: 2249-7382 , Volume 8, Number 4, Apr 2018, pp. 370-382. 2018.
R Vasugi , B. Vimala, "A study on Organisational Values Among IT Professionals in Chennai Region.", EPRA International Journal of Economic And Business Review ISSN:2349-0187, Volume 6, Number 4, Apr 2018, pp. 54-62. 2018.
F B Kennedy , B Vimala, "Internal Factors on Impulse Buying Behaviour Special Reference to Apparels.", International Journal Of Advanced Research &Development ,ISSN: 2455-4030, Volume 3, Number 1, Jan 2018, pp. 74-77. 2018.
F B Kennedy , B Vimala, "Cultural Factors through urge influence on Impulse buying behaviour of working women.", The International Journal On Research Journal Of Economics & Business Studies,ISSN 2251 â�,�“ 1555 , Volume 6, Number 7, Jul 2017, pp. 35-43. 2017.
F B Kennedy , B Vimala, "Store environmental factors on impulse buying Behavior special reference to apparels in BatticaloaDistrict,Sri Lankaâ�,��"�.", International Journal Of Academic Research And Development ISSN -2455-4197, Volume 2, Number 6, Nov 2017, pp. 962-965. 2017.
F B Kennedy , B Vimala, "Visual Merchandizing on Impulse Buying Behaviour of Working Women in Formal Sectorâ�,��"�.", Research Journal Of Social Science & Management, ISSN ;2251-1571, Volume 7, Number 6, Oct 2017, pp. 71-77. 2017.
F B Kennedy , B Vimala, "Situational Factors influences on Impulse buying behaviour of working women in informal sector.", International Journal Of Engineering Research And General Sciences, ISSN 2091-2730., Volume 5, Number 4, Aug 2017, pp. 6-11. 2017.
B.Vimala , S.Mohan kumar, "Relationship between Funculture and Work-Life balance among Software professionals in Chennai .", International Journal of Integrative Science ISSN-2536-8354, Volume 1, Number 1, Dec 2016, pp. 67-72. 2016.
A.Vinoth , B.Vimala, "Influence of Age and Gender on Buyer Behaviour Towards Green Products.", Asian Journal of Research in Business Economics and Management ISSN 2249-7307 , Volume 6, Number 10, Oct 2016, pp. 1-6. 2016.
A.Vinoth , B.Vimala, "Relationship between Consumer attitude towards green products and buyer behavior..", The International Research Journal of Economics & Business studies ISSN:2251-1555, Volume 5, Number 11, Sep 2016, pp. 47-51. 2016.
M.S.Gayathri, B.Vimala , "A Study on Relationship of Emotional Intelligence and Stress coping Strategies of Employees in Chemical Industry.", International Journal of Advanced Scientific Research & Development ,, Volume -ISSN:2294-, Number 8906, Jul 2015, pp. 395-399. 2015.
A.Vinoth , B.Vimala, "Factors influencing green products Purchase intension:A literature.", International Journal of Business Intelligence & Innovations ,ISSN:2348-4705, Volume 1, Number 2, Oct 2015, pp. 111-116. 2015.
J.Mary Florence Jacqueline , B. Vimala , "An Assessment of Quality of work life; on workEnvironment Among nurses at Cuddalore District.", Goldenresearch thoughts ISSN N0-2231-5063 , Volume 3, Number 10, Apr 2014, pp. 1-8. 2014.
J.Mary Florence Jacqueline , B. Vimala , "Analysis of Quality of work life among nurses in Hospitals â�,�“Comparative study between Government and Private Hospitals in Cuddalore District.", Research Journal of Social Science & Management, Issn-22511571, Volume 4, Number 7, Nov 2014, pp. 27-32. 2014.
B.Vimala,A.Jerina Bee, "A study on Relationship Between Workplace fun culture and Job Satisfaction Among IT Professionals in Chennai.", International Journal of Scientific Research and Management(IJSRM)ISSN-2321-3418, Volume 2, Number 10, Oct 2014, pp. 1564-1572. 2014.
B.Vimala,A.Jerina Bee, "A study on Relationship Between Workplace fun culture and Creativity Among IT Professionals in Chennai.", Journal of International Academic Research for Multidisciplinary,ISSN-2320-5083,, Volume 2, Number 10, Nov 2014, pp. 389-396. 2014.
A.Jerina Bee , K.Baskar &B.Vimala, "Fun Culture on Work-life Balance among IT Professionals.", Zenith International Journal of Multidisciplinary Research ISSN-2231-5780 , Volume 3, Number 5, May 2013, pp. 11-17. 2013.
J.Mary Florence Jacqueline , B. Vimala , "Quality of work life; Study among government and private Hospital nurses in Cuddalore.", Goldenresearch thoughts , Volume 3, Number 4, Oct 2013, pp. 1-5. 2013.
M.S.Gayathri, B.Vimala , "Emotional Intelligence and its Impact on stress among Middle level Employees in Chemical Industry: An Empirical Investigation..", Asian Journal of research in Social Sciences & Humanities, ISSN -2250 - 1665, Volume 3, Number 7, Jul 2013, pp. 43-49. 2013.
M.S.Gayathri, B.Vimala , "A Study on Emotional Intelligence for Nurses in Hospital.", International Journal of Applied Management Research ISSN-09748709, Volume 3, Number Special issue, Jun 2011, pp. 225-227. 2011.
M.S.Gayathri, Dr.B.Vimala, "Coping Strategy and Stress level â�,�“ Is there any Association.", Mentor, ISSN : 1800 - 1548, Volume 1, Number 2011, Oct 2011, pp. 71-76. 2011.
Balasubramanian Vimala & Chokalingam Madhavi , "A study on stress and Depression experienced by women IT professionals in Chennai.", Psychology Research and Behaviour Managemen, Volume (ISSN) 1179-1578:2, , Number 1, Aug 2009, pp. 81-91. 2009.
S.Mohan kumar, B.Vimala , Dr.G.Udayasuriyan , "Work Family issue-The Cause of Stress.", Mentor, ISSN : 1800 - 1548, Volume 1 , Number 2009, Sep 2009, pp. 5-15. 2009.
Vimala, B. Madhavi, C, "A study on relationship between work-related stress and organizational health perceived by the women software professionals in Chennai..", The Cambodian Management Journal , Volume (ISSN) 2070-6553, Number 1(3), Feb 2009, pp. 24-34. 2009.
List of Conferences - International
Vimala B ,MohanKumar .S, Relationship between Fun Culture and Work - Life balance among software Professionals in Chennai, I st International Research Conference 'Emerging Knowledge for Sustainable Regional Development, Sep 14-15, 2016, Eastern University ,Trinco , Sri Lanka, pp. 49-50. Eastern University , Trinco, Sri lanka., ISBN :978-955-1443-83-3,Trincomalee Campus,Eastern University,Sri Lanka..
MohanKumar .S,Vimala B, Relationship Between Emotional Competence and QWL Among Nurses, I st International Research Conference 'Emerging Knowledge for Sustainable Regional Development, Sep 14-15, 2016, Eastern University ,Trinco , Sri Lanka, pp. 39-40. Eastern University , Trinco, Sri lanka., ISBN :978-955-1443-83-3,Trincomalee Campus,Eastern University,Sri Lanka..
Selvarasu Appasamy mutharasu , Richerd lorway,Vimala mohankumar,Ganaguru etal., Real Physical Marketing Simulation game for Competitive Marketing Educational Service, 10 Th AIMS International Conference on Management ,Managing Services in Competitive Environment , Jan 6-9, 2013, Indian Institute of Management , Bangalore , pp. 67-68. Indian Institute of Management , Bangalore , infoms.
Dr.C.Madhavi , B.Vimala, A Study on Work related stress and work family issues experienced by women software professionals in chennai, 3 rd International conference on Management Technology and applications ( ICMTA 2010), Sep 10-12, 2010, Singapore, pp. 264-268. Singapore, IPEDR Vol.12 ( 2011).IACSIT Press ,Research Publishing, Singapore.
Vimala B ,MohanKumar .S, Influence of personality over the stressors experienced by the Women software professionals in India, 4th Annual International Research Conference on Competitive Management in a Dynamic World., Dec 11-11, 2009, Faculty of Management &Finance,University of Colombo,Srilanka, pp. 609-614. University of Colombo ,Faculty of Management & Finance ,Sri Lanka., ISBN : 978-955-9021-79-7 , @ Faculty of Management & Finance , University of Colombo, Sri Lanka..
P.Sridevi ,B.Vimala ,S.MohanKumar, Indian Retail Sector Today:Its Challenges in Supply Chain - A Conceptual Frame work, Proceedings of the Sixth International Conference on Supply chain Management and Information Systems, Dec 8-11, 2008, National Institute of Technology , Tiruchirappalli, pp. 466-471. National Institute of Technology ,Trichy, ISBN 10 : 0230-63688-8, Macmillan Publishers India ltd ,2008..
List of Book Published
Dr.A.Selvarasu ,Dr.B.Vimala,Dr.R.Ganaguru,Dr.G.S.Subashini, Real Physical Marketing Simulation game User Manual & Model game on Designer Food Court (2012), Nanbarkal Thottam Publishers,Pondicherry: Nanbarkal Thottam Publishers,Pondicherry, ISBN : 978-81-922-1522-5, pp. 1-40. Jun 2012.
Dr. B,Vimala (Chief Editor) Dr.S.Mohankumar Dr.K.Rukmani, Recent studies in HRM (192 pages) edited volume Book (2016), Archers & Elevators Publishing House,Bangalore-90 2016: Archers & Elevators Publishing House,Bangalore, ISBN: 978-93-85640-33-9, pp. 1-192. Aug 2016.
Dr.B.Vimala (Chief Editor) Dr.V.Kanagasingam Dr.S.Mohan Kumar, Current Issues in Management Research. Edited Volume Book(2017) An Indo-Srilankan perspective , Published by Archers & Elevators Publishing House,Bangalore-90 : Archers & Elevators Publishing House,, ISBN-978-93-85640-98-8, pp. 1-143. Oct 2017.
List of Popular Article
Dr.B.Vimala, The Power of Women, The Hindu ( National Daily News Paper): The Hindu ( National Daily News Paper), Women's Day Special Article, pp. 1-2. Mar 2013.

List of Awards /Honours / Memberships
Received Best Paper Award in the National Level seminar Conducted by The Institute of Public Enterprises & Public Administration from Former President of India Shri . R.Venkataraman. - on 13.02.2000
Awarded Vallalar Endowment Scholarship for Top Ranking Student in MBA at Annamalai University - on 03.08.2001
Prof.S.V.Chittibabu Prize under Thiru.S.Muthukumaran Pillai Manivizha Endowment Prize for Most Meritorious Student in MBA at Annamalai University ( University Level ) - on 30.09.2001
Justice Thiru T.Jayarama Chouta Prize for First Rank in MBA Course at Annamalai University ( University Level) - on 30.09.2000
Best Doctoral Award For The Research Contribution to Society During the Year 2009-2010 at International Conference on Management Practices for Sustainable growth(ICMPSG) by Annamalai University - 30.07.2010
Awarded as a Best Women Researcher Award 2017 -2018 in recognition of Research Publications in Peer reviewed indexed Journals during 2017 -2018 - on 05.09.2019